Branding, marketing
& copywriting
What do I do
I capture the essence of a business through compelling storytelling and design.
Branding
Inventing and creating a suitable logo, name, and overall image in line with the entrepreneurial vision.
Web design
Development of websites on platforms Wix, Squarespace, and WordPress, including structure and content.
Business coaching
Business coaching, market research, product or service definition, database of potential partners and customers.
Branding and Identity
Inventing and creating a suitable logo, name, and overall corporate identity in line with the entrepreneurial vision.
Website Design
Development of websites on platforms Wix, Squarespace, and WordPress, including structure and content.
Search Engine Optimization = SEO
Website audit for improved SEO optimization, keyword analysis, image compression, descriptions, and link building.
Market Research
Market and competition research. Creating a database of potential partners and customers. Sales and communication strategy.
Marketing strategy and Copywriting
Content creation for websites, newsletters, and social media. Marketing strategy for Facebook, Instagram, and LinkedIn.
Business advisory and coaching
Defining offered products and services, brainstorming, financial planning, and coaching of entrepreneurial vision.
Projects and Cooperation
About Me
I have worked in corporations, non-profit organizations, and several startups. Since 2016, I have been working as a freelance project manager and consultant. I specialize in branding, book writing, website development, copywriting, marketing, and business strategy.
I enjoy contributing to exciting projects and pushing them forward. With a blend of artistic sensitivity and analytical thinking, I can approach projects from various perspectives.
I am proficient in using software such as Adobe Photoshop, Canva, Google Drive and tools, WIX, SquareSpace, WordPress, Pages, Keynote, Numbers…
“Aneta has been a radiant and inspiring personality since our first meeting. She has all the skills at her fingertips and a vast knowledge of everything that’s happening. She has greatly helped me shape my world, which goes far beyond the conventional, and translate it into practice. Aneta has a unique ability to professionally and sensitively connect art, beauty, and the spiritual world with the practical, pragmatic, and virtual aspects of the modern world.”
– Jitka Mandalam, Mandalam
“Aneta is a true professional who always finds solutions and is never short of motivation. During our collaboration, she consistently provided me with ample information and timely updates, making my work much more manageable. We were able to achieve our goals steadily for over a year and mutually supported each other throughout the process. Our collaboration was both productive and enjoyable.”
– Alena Chejnovska, Prague Business Club
How I work
I enjoy contributing to both existing businesses and completely new projects. I am intrigued by the essence of business. With my clients, we start with an entrepreneurial vision, exploring various possibilities, examining competition, and sometimes creating a business plan or redefining products and services. Once we have clarity, it becomes much easier to develop website structures along with content or tailor-made marketing strategies.
1. Research
Definition of goals. Understanding the business. Market research, competition analysis, and analysis of foreign websites.
2. Ways and Means
Build a website on the Wix, Squarespace, or WordPress platform, or modify existing websites.
3. Design and Content
Selecting the right platform and creating or editing content, photos, and graphics.
4. Execution
Website creation, domain integration, and development of marketing and social media presence.
Let’s work together
If you are interested in collaboration, don’t hesitate to contact me. A 30-minute consultation via ZOOM is free of charge.